Job Description

Job Description An employer in San Francisco, CA is seeking a Email Marketing Analyst to join their team. The Email Marketing Analyst will be responsible for executing and reporting on customer and prospect facing email marketing communications. This role will work closely with various stakeholders to drive campaign performance building innovative marketing strategy and driving execution. The candidate will help define the companys audience targeting strategy, testing methodology, and measurement of email marketing effectiveness. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies. The ideal candidate will have experience running complex email marketing campaigns and nurture programs, have a strong background in audience targeting and segmentation, and hands-on experience developing data driven test-and-learn plans. Responsibilities include (but are not limited to): Develop email communication strategy with various internal stakeholders to identify proper approach to increase customer acquisition, engagement, retention, and growth; Manage email campaigns in email service provider platform, including setup, testing, deployment, and reporting; Conduct data segmentation against email database to create targeted lists for each email send. Work with internal stakeholders on targeting strategy; Create automated, multi-touch, targeted customer lifecycle digital marketing programs; Establish key metrics, create review cycle, and provide insights on customer intelligence; Partner with creative and campaign teams to optimize template design and content; Work with other digital marketing teams to develop cross-channel communication strategy; Recommend and implement email best practices across the global organization We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form ( . The EEOC "Know Your Rights" Poster is available here ( . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Skills and Requirements - 4 to 8 years of experience in email marketing, online marketing, or database marketing; creating or sending largescale email campaigns and meeting campaign goals - Experience with A/B test plan methodologies and reporting - Experience working with top-tier Email Service Provider (ESP) platforms (i.e. Salesforce Marketing Cloud/ExactTarget, Eloqua, CheetahMail, Responsys, etc.) - Very strong knowledge of HTML / CSS. Comfortable reading, editing and making email design changes using Adobe Dreamweaver. Familiarity with Photoshop for image cropping a plus. - Sits on the East Coast or willing to work East Coast hours - Salesforce marketing cloud or SFMC - Tableau - Local to Atlanta or Indiana a plus null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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